Known to many clients as “The Doc,” Cesario Lamas Jr. is the Owner and Master Technician behind the vision of Custom Luxury Lab, bringing over 22 years of professional automotive experience.

Cesario graduated in early 2004 from the Universal Technical Institute with an Associate degree in Automotive Technology, followed by advanced Mercedes‑Benz Elite Technician training. Early in his career, he quickly achieved the status of Master Technician, earning recognition for his precision, creativity, and advanced problem-solving abilities.

His commitment to craftsmanship and attention to detail gained the trust of fellow automotive professionals and luxury vehicle owners alike. Over the years, Cesario has worked extensively with some of the world’s most prestigious automotive brands, including Ferrari, Lamborghini, Porsche, and McLaren. Combined with his passion for racing, this experience helped shape his deep understanding of both performance and aesthetics in high-end vehicles.

In 2019, Cesario opened his first luxury performance shop in Campbell, California in the heart of Silicon Valley, where he expanded his expertise into modern vehicle enhancement services such as paint protection film (PPF), vinyl wraps, window tinting, detailing systems, and advanced automotive care products.

In late 2022, he relocated to Los Angeles, California to launch a second luxury performance shop with a partner. There he further refined the luxury client experience, gaining deeper insight into shop operations, customer expectations, and the rapidly evolving technologies and materials used in modern automotive customization.

In October 2025, Cesario moved to Dallas, Texas to be closer to family and begin the next chapter of his journey—establishing Custom Luxury Lab in Frisco, Texas.

Today, Cesario combines decades of technical mastery with a relentless attention to detail to create a luxury automotive environment where craftsmanship, innovation, and client experience come together. His vision is to build not only an exceptional workspace, but also a highly skilled team dedicated to delivering the ultimate luxury automotive service experience.

Diagnosis First, Power Second

Most performance shops install parts and upload a calibration. When the car misbehaves afterward they are guessing, because diagnosis was never the skill they built.

Cesario’s background runs the other way. Fifteen years inside factory dealer networks, on the same platforms, using factory equipment and factory procedure. He has seen enough of these cars that a fault which looks like a mystery to another shop is usually something he has met before. The engineering and the tuning grew out of that, not the other way around.

It means that when power is built into your car, he knows what the car was doing before the work started, what changed, and why. And when something is not right - a fault nobody could trace, a tune someone else left in a mess, a car three shops have already thrown parts at - that is the work he wants. Very few leave unsolved.

Owners have shipped cars to him from out of state for exactly that.